JH&A Introduces 3 New Tools to help clients set strategic and tactical marketing goals.

Planning a marketing communications strategy can be as fun and interesting as planning a vacation – really!

First, it’s essential to decide on the type of vacation you’d like.  Given all the possibilities, what are your preferences?  What’s out there for you to enjoy?  What have others done and do they find the most appealing?

In a business sense, that’s what JH&A’s “SquareOne” assessment tool provides our clients.  We conduct a compressive analysis of the competitive landscape while simultaneously conducting primary research within your organization to come up with an answer to the questions, “Who are we as an organization?”  “How are we similar and different to our competition?” “How do we communicate that difference as an advantage in a consistent, unique  and memorable way?”
Now that we’ve decided on a vacation location, let’s figure out what we want to do when we get there!  What would make our vacation a success?  What’s your budget – 5-Star resort or something more modest?  Drive or fly?  Exotic locale or something closer?

That’s where “GamePlan” comes in.  GamePlan is our Marketing Communications Plan.  Each plan is completely customized to goals, budget, timeline and media vehicles.  And, we use another unique JH&A tool, “LaunchPad!“, our definitive guide for Marketing Communications professionals,  to evaluate and prioritize a wide variety of tactical alternatives.  It’s a lot like choosing what activities to do on your vacation.

Shouldn’t developing a strategic marketing plan be more like a vacation than a trip to the dentist?  Sure it should, and we get it!  With JH&A’s proven process, start-ups, SMBs and even Fortune 500 companies can evaluate, define and implement a long-term strategy that presents a compelling, on-target value proposition to new and existing customers.