The professionals at JHA have more than 25-years of experience handling business-critical launches across wide-ranging business sectors including professional services, innovative manufacturing, technology, biomed/pharma, engineering, testing and more. Our highly collaborative approach means we get up to speed fast, partner to establish your unique brand position and produce a campaign that will achieve your goals.
JHA’s SquareOne provides clear branding insights customized for your business. Businesses large and small find it challenging to agree on exactly who they are internally, and how to present a united front to prospects and customers. Often, the lack of a clearly defined mission and vision make it impossible to communicate a compelling value proposition. JHA’s SquareOne can help. Download SquareOne (PDF / 1.4MB)
JHA’s GamePlan sets a strategic course for marketing success. More often than not, business professionals find themselves in ‘firefighter’ mode, responding to the pressing concerns of the day (or hour). Marketing issues do pop-up out of the blue, demanding instant attention. However, a well-conceived and implemented strategic marketing communications plan saves time, money and headaches. Download GamePlan (PDF / 1MB)
To succeed in today’s ultra-competitive B2B marketplace you must achieve three fundamental goals: generate awareness, drive demand and build the bottom line. Our LaunchPad! document is a comprehensive overview of the tools and materials that can be included in a strategic marketing plan for your brand. Download LaunchPad! (PDF / 1.5MB)