When the need to develop marketing programs arise, some of the first questions are “how much” and “how long?” Usually there is an easy answer but somewhere in the middle of the project things can go awry. So how do we avoid scope creep and rising costs? Develop a plan and stick to it.
The ideal development process looks like this:
Unfortunately, the ideal process rarely comes to fruition. More often than not projects are derailed due to ‘decision by committee’, half-approvals, or the ‘Bob’ factor (one person wearing too many hats) – resulting in lengthy delays, and costly changes. Leaving the process looking something like this:
Although the ideal process will always need to be flexible and move with the project, there are ways to reduce the number of delays and costly changes. Below are 5 key ways to reduce scope creep and rising costs:
- Clearly define the scope and budget
- Set realistic goals and timelines
- Designate a single point of contact
- Communicate
- Say ‘No’ to scope-creep – you can always open Project 2.0
Keep control of your projects with an open line of communication with your JH&A account contacts. We’re always here to keep you on track and on budget. Contact us today!