Most companies know having a social media presence is important, whether through Facebook, Twitter or Instagram. But what about LinkedIn? Out of all major social networks, LinkedIn is the most effective platform in the B2B marketing space. More specifically, LinkedIn is most effective for lead generation. If used properly, LinkedIn can be a powerful B2B marketing tool to generate leads, create brand awareness, establish thought leadership and overall support your company’s value proposition.

Here’s why your company should take advantage of what LinkedIn has to offer:

1. Increase Brand Awareness
How does LinkedIn contribute to your overall marketing efforts?

LinkedIn is best known for its powerful business to business platform. With a company LinkedIn profile, not only are you raising your online presence, but you are opening the door to building relationships with potential clients and other businesses. Unlike other social networks, you are able to reach a targeted audience, allowing your company share content or promote ads to a specific group or business niche.

2. Become a Thought-Leader in Your Industry
Have a company blog? Why not share that content on other social channels like LinkedIn.

Most business-related content is shared on LinkedIn versus other social networks. LinkedIn gives your company a platform to showcase your industry knowledge and expertise to a wide network of professionals and other businesses. Generating relevant content not only appeals to potential customers, but it opens a variety of doors on the SEO side. With more content comes higher SEO rankings, adding more traffic to the website and ultimately leading to more customers.

3. Generate More Leads
How can you optimize your LinkedIn page to gain more leads?

You can turn your company LinkedIn page into a pipeline for leads to drive more traffic to your website. As mentioned before, sharing blog content from your website to LinkedIn is a great way to connect potential customers back to your brand. Also sharing infographics, reposting industry trends or other relevant information will drive more traffic. In addition, making sure your LinkedIn profile matches the overall company brand is crucial to reaching your desired target audience. No mix-matching logos, different color schemes or taglines please.

4. Establish a Professional Presence
What is one of the first results to pop up when searching your company on Google? That’s right, your LinkedIn page.

Often times, potential clients will check your social media accounts before contacting you – so make sure your company profile is up-to-date with correct contact information, a company description and active posts. Not only does this show you are a legitimate company, but it shows you are connected with your audience and actively involved in the B2B social space.

5. Gain Insight into Your Company
What are you doing right and wrong? Learn how your company can improve.

Most importantly, LinkedIn allows your company to build a community where customers can freely engage with your brand. Listen, ask questions and learn from your audience. Your company can only benefit from customer feedback.

Need help with your brand or LinkedIn presence? The professionals at JH&A have been providing expert B2B marketing services for over 25 years, including social media strategy. For more assistance with your B2B marketing plan, contact us today.