A Logo Does Not A Brand Make

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The term “branding” means different things to different people. Many of our new clients come in thinking of branding strictly as the visual assets attached to their company—the most prominent symbol being their logo.  When executed with discipline, a logo should reflect your company’s brand and properly reinforce its image.  However; logos, corporate colors and graphic standards are only a small, outward-facing reflection of a company’s brand.  Continue reading →

Three Keys to B2B Online Marketing

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Online B2B marketing can be quite simple. It is critical to understand that unlike online retailing, B2B e-marketing is rarely designed to close the sale. This is because B2B products and services are typically more complex, requiring collaboration between seller and buyer to ensure a proper ‘fit’ before the deal is closed. In fact, the most successful e-marketers live by these three simple goals: Continue reading →