Supercharge Your SEO – with Public Relations!

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Effective Search Engine Optimization (SEO) is a critical component of website development. The objective of SEO is of course to rank your site as highly as possible among search engine returns in response to specific user search terms. ‘On-page’ strategies range from a package of baseline keywords, page titles and descriptions to sophisticated, ongoing analysis and adjustment programs. Pay-per-click (PPC) campaigns are sometimes used to supplement SEO results. Continue reading →

How Much Should I Spend on Marketing?

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Even seasoned marketers routinely wonder how their budget strategy stacks up against traditional averages and what they should spend. Our answer is always the same: “It depends”!

The first step in determining an appropriate budget is a change in mindset.  Consistent, long-term marketing is NOT an expense.  Rather, it’s an essential investment that pays dividends in the form of sales, income and market share.  Marketing is a business asset that drives revenue. Continue reading →