If these words describe your marketing or communications efforts, then you’re probably living in the confusing and thankless world of tactical marketing.  Tactical marketing is actually fine – if you have a strategic plan to guide you. Tactical elements may include websites,e-communications, trade show participation, brochures, ads, social media, press release; all the things that together, can help position your business properly and help you find new customers while enhancing the relationship with your existing clients.
This is where a professional marketing communications agency can help.  A professional Marcom agency can help guide you in developing a comprehensive and strategic marketing communications plan, tied to your overall business and sales goals.  At  JH&A, we use two powerful tools, SquareOne and GamePlan.  These completely customized and proprietary processes allow us to evaluate your current efforts and then develop a strategy for moving forward.  They make your marketing efforts more cost effective and impactful – all while reducing the number of last minute, knee jerk and seat of the pants efforts.

Find out more by downloading SquareOne, GamePlan and our other useful tools and articles. Then, give us a call to find out how we can develop a strategic plan that brings all your marketing efforts together to effectively position your company and reduce the confusion of relying on ineffective, day-to-day efforts.