In recent years, on-line marketing and business development efforts have been at the forefront of marketing strategy for both B2B and B2C companies – SEO, SEM, PPC, analytics, social media, digital marketing automation strategies and more, have all played a vital and increasing role in our clients’ strategic and tactical efforts.
However, just as cell phones and headphones were getting smaller and smaller, they’re now becoming larger (again). And just when everyone stops wearing a watch because their phone has a clock, what does Apple® do? The “new” Apple Watch®!
We call this, The Pendulum Effect. When an industry moves in a certain direction, it often leaves a vacuum and an opportunity for savvy marketers to take advantage. As we’re inundated with constant e-communications, the Pendulum Effect may offer many unique opportunities to integrate strategies that involve print and other more “traditional’ alternatives in order to set your company apart from your competitors and effectively communicate your unique position in the market. Well-balanced marketing and marketing communications campaigns are always looking to “cut through the clutter” and find unique avenues to deliver your company’s unique brand message. It’s wise to consider the Pendulum Effect when you see those opportunities to set yourself and your company apart from the crowd. At JH&A we consider all appropriate avenues for delivering your message, from the newest digital outlets to traditional media. Contact us today to discuss how to make the most of your marketing dollars.
Find out more by downloading SquareOne, GamePlan and our other useful tools and articles. Then, give us a call to find out how we can help you deliver the right message using the most effective media to reach your target audience.