Social Media (SM) is revolutionizing how we communicate – making it faster and easier than ever before to ‘reach out and touch someone’. The lure of this immediacy has convinced many B2B executives and even a few marketers that SM is THE answer. More than once we’ve been asked to ‘flip the social media switch’ in place of a comprehensive campaign. Continue reading
As much as I’d like to say all our business comes from referrals, I still make a concerted effort to hit the streets and introduce JH&A to potential clients. While out and about, it’s convenient to foster new relationships and to drop in on current clients to reinforce existing relationships. If you’re in a client-facing role in the marketing communications field but you’re not a “people person,” you might be in the wrong business. Getting out from behind your computer to build real, personal business relationships will pay-off many times over in a number of ways. Continue reading