Social Media (SM) is revolutionizing how we communicate – making it faster and easier than ever before to ‘reach out and touch someone’. The lure of this immediacy has convinced many B2B executives and even a few marketers that SM is THE answer. More than once we’ve been asked to ‘flip the social media switch’ in place of a comprehensive campaign. Continue reading
The resurgence of vertically focused, industry specific events offers savvy marketers a gold mine of opportunity. Tradeshows and related industry gatherings provide a unique opportunity to meet prospects and influence key contacts in person at a convenient central location. However, the old ‘set it and forget it’ approach to exhibiting has little chance of winning the rabid battle for attention. Continue reading
Well-designed marketing materials deliver tremendous value in the battle for potential customers. They position your business as highly professional, relevant and successful. But with more and more companies cutting budgets, many have resorted to creating marketing collateral themselves, or outsourcing to cousin Sue because she knows Microsoft Publisher. The end result is usually horrifying. Continue reading