The old adage, “It’s important to know a good attorney and a great plumber” rings forever true. Simply, there are those things in life we probably should not try to do ourselves. When we do, it inevitably costs more to fix them in the long run. In business the “cost” associated with ill-conceived, tactical, stop-gap approaches to marketing are enormous and always (yes, I said always) end in failure. Continue reading
Over our twenty-five year history, JH&A Advertising has successfully completed hundreds of rebranding exercises. Corporate rebranding is an important subject that should not be taken lightly. It affects the entire organization and should be considered carefully and strategically.
So how do you know if it’s time to update, refresh or completely rebrand? Here are five very important criteria to consider: Continue reading
The term “branding” means different things to different people. Many of our new clients come in thinking of branding strictly as the visual assets attached to their company—the most prominent symbol being their logo. When executed with discipline, a logo should reflect your company’s brand and properly reinforce its image. However; logos, corporate colors and graphic standards are only a small, outward-facing reflection of a company’s brand. Continue reading