Supercharge Your SEO – with Public Relations!

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Effective Search Engine Optimization (SEO) is a critical component of website development. The objective of SEO is of course to rank your site as highly as possible among search engine returns in response to specific user search terms. ‘On-page’ strategies range from a package of baseline keywords, page titles and descriptions to sophisticated, ongoing analysis and adjustment programs. Pay-per-click (PPC) campaigns are sometimes used to supplement SEO results. Continue reading →

How Much Should I Spend on Marketing?

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Even seasoned marketers routinely wonder how their budget strategy stacks up against traditional averages and what they should spend. Our answer is always the same: “It depends”!

The first step in determining an appropriate budget is a change in mindset.  Consistent, long-term marketing is NOT an expense.  Rather, it’s an essential investment that pays dividends in the form of sales, income and market share.  Marketing is a business asset that drives revenue. Continue reading →

Why A DIY Website And $49 Logo Are Great For The Marcom Industry

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The old adage, “It’s important to know a good attorney and a great plumber” rings forever true. Simply, there are those things in life we probably should not try to do ourselves. When we do, it inevitably costs more to fix them in the long run. In business the “cost” associated with ill-conceived, tactical, stop-gap approaches to marketing are enormous and always (yes, I said always) end in failure. Continue reading →

When is the Right Time to Review Your Company’s Brand?

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Over our twenty-five year history, JH&A Advertising has successfully completed hundreds of rebranding exercises. Corporate rebranding is an important subject that should not be taken lightly. It affects the entire organization and should be considered carefully and strategically.

So how do you know if it’s time to update, refresh or completely rebrand?  Here are five very important criteria to consider: Continue reading →

10 Epic Design Fails to Avoid

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Well-designed marketing materials deliver tremendous value in the battle for potential customers. They position your business as highly professional, relevant and successful.  But with more and more companies cutting budgets, many have resorted to creating marketing collateral themselves, or outsourcing to cousin Sue because she knows Microsoft Publisher. The end result is usually horrifying. Continue reading →

A Logo Does Not A Brand Make

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The term “branding” means different things to different people. Many of our new clients come in thinking of branding strictly as the visual assets attached to their company—the most prominent symbol being their logo.  When executed with discipline, a logo should reflect your company’s brand and properly reinforce its image.  However; logos, corporate colors and graphic standards are only a small, outward-facing reflection of a company’s brand.  Continue reading →

Three Keys to B2B Online Marketing

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Online B2B marketing can be quite simple. It is critical to understand that unlike online retailing, B2B e-marketing is rarely designed to close the sale. This is because B2B products and services are typically more complex, requiring collaboration between seller and buyer to ensure a proper ‘fit’ before the deal is closed. In fact, the most successful e-marketers live by these three simple goals: Continue reading →